Funny thing happened within the last few days, I was asked by three people, "Hey Mike!". "Yes". "How can I add Google Analytics to my [Drupal] site?". My reply... "would you like fries with that?"... just kidding. But that's a decent amount of requests so I think it warrants a quick bloggy blog.

What came to mind? Maybe you could find this on Drupal.org (yes, you can), maybe they have a module for it (yes, they do).

So they do, but honestly that's not how I did it, maybe it's just confusing the way the instructions are written, maybe new Drupal users (those that asked) don't understand the concept or have the ability to install a module, or whatever, doesn't matter.

For this, installing Google Analytics on your site, I don't think you really need a module anyway's... sorry, no offense budda.

Anyway, I have two or three answers but will provide the easiest for right now, and maybe I'll come back with others later assuming how much crap I get for this post.

Answer One - Step One

Before you start, make sure you have the PHP filter enabled in your modules section, otherwise Step 6 won't make any sense.

1. Login to your site.
2. Click Administer -> Site Building -> Blocks -> Add Block.
3. Give the new block a Block Description of Google Analytics.
4. Leave the Title blank, no need for it.
5. Paste the code snippet that Google gave you into the Block Body.
6. Just blow the Block Body, click the Input Format, and set it to PHP code (yes, I know you're pasting in Javascript, trust me people)
7. Scroll down, click Save Block

Answer One - Step Two

1. Login to your site. *Not assuming you're still logged in from step one
2. Click Administer -> Site Building -> Blocks.
3. In the list of Blocks you should now see Google Analytics listed and the Region set to None.
4. Set the Region to be whatever is closest to the footer, some themes have a left/right/center, or whatever footer... just pick one of those
5. Scroll down, click Save Blocks

That's it, you're done.

Test it to make sure it's on the page

1. Browse to your site in Firefox, ehm, preferred browser.
2. View the source of any page.
3. Scroll down in the source and look for the snippet of Google code you pasted into the new block.
4. If you see it, you should be all set!

But Note! If you're thinking cool, now I'll go to my site and clicking all around on like a crazy person, then login to GA and see a bunch of data, you won't! Google Analytics takes about a day or so to start collecting data. Be patient... hopefully, if your site gets enough traffic, you'll be overwhelmed by the amount of information you just signed up for. If not, still a cool thing to learn how to do.

As always, hope it helped and comment if you get stuck or have a question.